Web Standards

At Think Web Technology, LLC, we understand how important adhering to web standards is. We use technologies such as CSS, XHTML, PHP, ASP.NET and Javascript to ensure that your web site fully complies with any web standards that it will be subject to. You may wonder why it is so important to adhere to web standards. In fact, ignoring web standards can cause your site to not be visible on browsers such as Internet Explorer, Firefox, Mac Safari and Opera. It is estimated that more than 90% of all web sites on the Internet do not comply with all web standards set forth today.

We strive to make sure that your site is visible to clients, regardless of which browser they are currently using to view it. Search Engine Optimization is worthless without adhering to today's web standards. Most of our clients like to know what common web standards are and how we use them to design the best web sites that our clients can find. You can find all of that information complied for you here.

What are Web Standards?

Web standards is actually an umbrella term for the organized standards and additional technical aspects that operate and describe the Internet. However, the term is also frequently used to describe the endorsement of using the absolute finest web sites. This can also include the ideology of web design and the development of web content that can be viewed on multiple browsers without changing the original content or design.

When considering web standards, the following key points are usually the most important in their application:

• Proper recommended mark-up language like HTML, SVG or XForms.
• Proper recommended style sheets including CSS.
• Consideration of JavaScript.
• Document Object Models
• Correctly formatted names and addresses for all pages and other referenced material.
• Correct HTTP that delivers the page(s).

World Wide Web Consortium Web Standards

World Wide Web Consortium (W3C) was founded in 1994. Since then, member-organizations, full-time staff and the public work together to develop standards, guidelines and specifications for the World Wide Web. The Consortium is directed by Tim Berners Lee (the inventor of World Wide Web) and it consists of 450 organizations worldwide (Microsoft, America Online, Sun Microsystems etc.)

By successfully adhering to these standards, web sites are not only available on every popular Internet browser and designed professionally, they are able to be rated highly on search engines. Search engines might ignore all of the hard work on SEO content and professional web design if it does not ultimately adhere to the web standards set forth by the World Wide Web Consortium.

Advantages of Implementing Web Standards

At Think Web Technology, we take web standards seriously for a reason as there are numerous benefits to doing so, both in respect to content readability and Search Engine Optimization. Web standards implementation plays a major role in a web site’s presence in browsers. Creating a suitable document HTML allows browsers to easily read a web site’s code so that they are ranked in the top listings of search engine machines.

Other key advantages of implementing web standards include:

• Easy to read web site code.
• Top rankings in the world's leading search engines.
• Increase of document total content.
• Faster web site load times.
• Greatly reduced web site maintenance.

It is important to understand how important the evolution of web browsers is when considering the proper use of web standards. Browsers are constantly updating and changing to conform to the needs of their customers. Our applications and design processes allow web sites to be visible on both old and new browsers, regardless of the updates that change them over time.

One of the most valuable advantages of the web standards adhered to by Think Web Technology is the reduced cost of your continuing updates. As a vastly reduced amount of time is required to make changes or updates to your web site, and this reduced time cost is passed on to you. Many of our competitors will set up web design to ensure that you must return to them for all updates or changes. We set our system up so you can potentially perform changes yourself or with limited assistance. Our dedication to service and custom web design is what we hope encourages customers to return, not updates.

Most importantly, proper web standards as applied by Think Web Technology allow the largest potential client base for your web site. Potential problems that can occur with a web site are stopped before they occur. These web site ruining problems can include reception disability stems from health condition, hardware/software configuration and access to your web site is allowed to any person that wishes to visit it.